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Marking a major shift in her coaching journey, the former England youth boss has left her position leading the England WU23 national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.

Fresh Beginnings

Coates succeeds Albertin Montoya, who was at the helm of the California club during its debut two seasons in the premier American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“It has been a privilege to serve my time with the FA,” remarked Coates. “It has helped shape me both in my career and as an individual. Now, I feel ready and excited to push myself in a different setting.”

Proven Developer

In her time at the helm in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a 4-2 friendly defeat to the United States. Making the move alongside her to the NWSL is her right-hand woman, Gemma Davies, a former Aston Villa manager in the English top division.

The club's chief executive, a former FA women’s technical director, spoke highly of Coates's abilities: “Emma is not only an outstanding tactician, but she also has a demonstrated history of nurturing talent to succeed on the biggest stages.”

“She is an outstanding leader of people and culture and has the football vision we were seeking,” added Cossington.

Club Context

The California side had a contrasting start to its NWSL existence, securing a playoff spot and losing in the playoffs in its first year before facing difficulties to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their service and wish them all the best with their next chapter. Emma, with Gemma, has played a key role in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly shaped the development of many young players who have earned call-ups to senior Lionesses,” Step concluded.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates has overseen the advancement of a number of players to the national team, including midfielder Lucia Kendall—who netted her first Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.

An extensive process for their replacements has already commenced, as the FA looks to continue the development of the youth national team in the seasons ahead.